Bombo!

Bombo!
(Santucci)
resides in Barga, outside of Lucca, Italy, writing as well as illustrating short coming books. Absolutely adore his style!

Client list:
Atypica
Rolling Stone
Internazionale
Vodafone
Giunti
Sinnos
Newton&Compton
Tunuè

The Brighter Side

BBH have created the 60 second TV ad for ITV.

First saw it on the big screen before the recent Harry Potter film and it blew me away.

Such a lovely concept.

The campaign introduces a new positioning strategy and brand line, The Brighter Side, which defines what ITV1 stands for - optimistic, entertaining and upbeat.

View the ad in full here

Existentialism & Humanism

From the initial outset my intention was to review each article from an unbiased standpoint, however this is a little tricky when it comes to literature.

I have always found grasping the notion of existentialism difficult, more so for the pessimistic outlook I have previously associated it with.
So, a little light holiday reading in the form of Jean-Paul Sartres’ ‘Existentialism and Humanism’.

I respect and adore Sartres maintained confidence in his own adopted philosophy and found reading the script bizarrely enjoyable and challenging in regards to testing my own life ethics. The starting point revolves around the discussion of the basic concept; that existence precedes essence – or in Sartres’ words “Not only is man what he conceives himself to be, he is also only what he wills himself to be.” The logical conclusion amounts to man, individually and collectively being responsible for his own choices and actions. Throughout the rest of the book Sartre covers topics such as Atheism, Communism and serves to defend existentialism with a quite solid and intelligible defence.

The outcome of this read was one of contemplation. A clearer understanding of Existentialism, firmer confidence in my own beliefs and a want to expand and progress this insight by seeking out other books focussing on a similar channel of thought.

Perfectly Balanced

Nike Air Max ST ‘Perfectly Balanced’ campaign

Mark from Rosie Lee states; “The concept shows the original stability and cushioning by talking about balance, as an overall theme.”

The images were shot by the excellent Jason Tozer.

Jason has previously collaborated with brands such as Playstation, Gucci & Puma.

Definitely worth a browse through his portfolio as he has some immense photography.

Check out the Zero Project for DixonBaxi located;

www.jasontozer.com > 'People and Animals' > Bottom Right

Burak Kaynak

Like the technological concept of Twitter and Facebooks' big question "What are you doing right now...?" but sentimentally you'd prefer to opt for a more traditional method of tracking your daily activity?

...well look no further folks as this small book calendar created by the creative genius Burak Kaynak is where you can write your daily 'status'

Tango With Added Obscenity

Tango were in a tizzy after discovering their new limited edition 440ml can design spelt out a rude word. The problem emerged with the first letter of each word on slogan Tango With Added Tango.

The question at hand:

Purely accidental or in fact a well thought out marketing ploy?