First saw it on the big screen before the recent Harry Potter film and it blew me away.
Such a lovely concept.
The campaign introduces a new positioning strategy and brand line, The Brighter Side, which defines what ITV1 stands for - optimistic, entertaining and upbeat.
View the ad in full here
It's nice to see a promotional film for a TV station that doesn't have their self-titled number. When it comes to the end of the day, it's the shows they broadcast that gets the viewers but this got my attention.
ReplyDelete