5 Gum is designed to 'stimulate the senses'.
This advertisement titled 'Rain' is 1 out of 3 high quality videos released; 'Elixir' & 'Lush' complete the trilogy.
I admire Wrigley's confidence to embrace the effect of a cinematic experience, it works coherently with the stylish packaging of '5 gum' and attracts the premium audience they set out to pull.
Really well made. But I find the overexaggeration of the effects of a bubble gum a bit too much.
ReplyDeleteCompletely agree however let me understand your thoughts - is it a 'bit too much' due to it's proportions as a small item...? if so, the bigger picture beckons you to take in to consideration the vast target market..
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